Enter the team passcode to continue
Think out loud. What's the goal, why it matters most this cycle, what makes it hard, what "great" looks like. No need to be tidy — this is the raw material Andy distills the X from.
The single most important outcome for the cycle. Clear, simple, a real stretch.
Separate the metric from the goal — the metric is what you track, the goal is the number.
The line that counts as "not good enough." Meeting it isn't high performance — breaching it should matter.